Welcome to the Dollhouse™ · Inside Digi Dolls™ · Full Implementation
Architecture. Conversion. 20–30 Posts a Day.
All 11 deliverables from the brief. The full blitz system. Every piece of content ready to deploy. This is the week Digi Dolls converts at scale.
Deliverable 01 · Information Architecture + Sitemap
Where everything lives.
The Dollhouse lives inside Digi Dolls™ — not beside it. It is a page within the site, not a separate domain or brand. Every room leads back to digi-dolls.com checkout. Nothing splits traffic.
digi-dolls.com
Home Center of gravity
Pricing
Portfolio
Affiliate
About
Summit
Welcome to the Dollhouse™ New
Room 01 — The Foyer (Arrival)
Room 02 — The Dressing Room (Presence)
Room 03 — The Archive (Proof)
Room 04 — The Parlor (Relationships)
Room 05 — The Tailor (Identity Evolution)
Room 06 — The Conservatory / House Notes™ (Education)
Room 07 — The Salon (Community)
Room 08 — The Grand Exit (Conversion) Always visible
Information Architecture
Room
Purpose
Primary CTA
Conversion Signal
The Foyer
Orientation — locate the visitor
Enter The House
Prompt card selection
The Dressing Room
Presence — show the gap between current and possible
Build My DigiDoll™
Silhouette selection
The Archive
Trust — before/after social proof
Build My Site
Time spent reading Looks
The Parlor
Connection — corporate and partner readiness
Build My Site
Relationship type engagement
The Tailor
Identity evolution — shed what expired
Start My Build
Alteration question engagement
The Conservatory
Education — House Notes™ series
Ready to Stop Guessing?
Issue views
The Salon
Community — Summit, wins, belonging
Save My Summit Seat
Summit signup
The Grand Exit
Purchase — final conversion room
Build My Presence from $350
Button click → digi-dolls.com checkout
Deliverable 02 · Wireframes
Homepage + Mobile Wireframes.
Homepage Wireframe — digi-dolls.com Hero Section
┌─────────────────────────────────────────────────────────┐
│ [DigiDolls™ logo] [Build My Site →] │
├─────────────────────────────────────────────────────────┤
│ │
│ Ready to launch? 🚀 │
│ Custom website design studio │
│ │
│ Build your website. │
│ Build your presence. │
│ Build your future. │
│ │
│ [Get My Site →] [ENTER THE DOLLHOUSE™] │
│ │
│ $350 landing · $500 full site · 48hr turnaround │
└─────────────────────────────────────────────────────────┘
The Dollhouse Entry Gate — Full Screen
┌─────────────────────────────────────────────────────────┐
│ [DigiDolls™] [Build My Site] │
├─────────────────────────────────────────────────────────┤
│ │
│ │ (rule) │
│ INSIDE DIGI DOLLS™ │
│ │
│ Welcome to │
│ The Dollhouse. │
│ │
│ Inside Digi Dolls™ · A fashion house │
│ for identity and business evolution. │
│ │
│ This is not support. │
│ This is where your brand learns to walk. │
│ │
│ [ ENTER THE DOLLHOUSE™ ] │
│ │
│ The Foyer · Dressing Room · Archive · Parlor · Tailor │
│ Conservatory · Salon · Grand Exit │
└─────────────────────────────────────────────────────────┘
Room Interior — Two Column Layout (Desktop)
┌─────────────────────────────────────────────────────────┐
│ 01·Foyer 02·Dressing 03·Archive 04·Parlor 05·Tailor│
├─────────────────────────────────────────────────────────┤
│ ROOM 01 · ARRIVAL [large "01"] │
│ │
│ The Foyer. │
│ │
│ Who are you right now? What are you │
│ building — or leaving behind? │
├──────────────────────────┬──────────────────────────────┤
│ WHERE ARE YOU? │ WHAT THIS HOUSE OFFERS │
│ │ │
│ "Every house has an │ The Dressing Room — │
│ entry. Every business │ The Archive — │
│ has a moment." │ The Parlor — │
│ │ The Tailor — │
│ [Build] [Grow] [Pivot] │ The Conservatory — │
│ [Recover][Reinvent] │ The Salon — │
│ [Launch] │ The Grand Exit — │
├──────────────────────────┴──────────────────────────────┤
│ Inside Digi Dolls™ Enter The Dressing Room → [CTA] │
└─────────────────────────────────────────────────────────┘
Mobile Wireframe — Room View (375px)
┌───────────────────────┐
│ [DigiDolls™] [Build→] │
├───────────────────────┤
│ 01· 02· 03· 04· 05· │
│ 06· 07· 08· (scroll) │
├───────────────────────┤
│ ROOM 01 · ARRIVAL │
│ │
│ The Foyer. │
│ │
│ Who are you right now?│
│ What are you building │
│ — or leaving behind? │
├───────────────────────┤
│ WHERE ARE YOU? │
│ │
│ "Every house has an │
│ entry..." │
│ │
│ [Build] [Grow] │
│ [Pivot] [Recover] │
│ [Reinvent][Launch] │
├───────────────────────┤
│ WHAT THIS HOUSE OFFERS│
│ │
│ The Dressing Room — │
│ The Archive — │
│ The Parlor — │
│ (continues) │
├───────────────────────┤
│ [Enter Dressing Room] │
│ [Build My Site Now] │
└───────────────────────┘
Grand Exit — Full Width Dark (Conversion Room)
┌─────────────────────────────────────────────────────────┐
│ │
│ ROOM 08 · CONVERSION │
│ │
│ You've toured the house. │
│ Now decide. │
│ │
│ [Build My Presence — from $350] │
│ [Start My Website] │
│ [Configure My Identity] │
│ │
└─────────────────────────────────────────────────────────┘
Deliverable 03 · Component Library
The building blocks.
Component
Used In
Purpose
Entry Gate
Dollhouse landing
Full-screen arrival experience before the rooms load
Room Nav
All rooms
Sticky horizontal nav — 8 rooms, active state tracks current room
Room Hero
All rooms
Two-column — headline/desc left, large italic room number right
Interactive identity selector — Luxury, Founder, Quiet Power, etc.
Look Cards
Archive
Before/after proof format — Look 001, 002, 003
Issue List
Conservatory
House Notes™ editorial series — numbered, hoverable
Room CTA
All rooms
Footer bar — label left, editorial link center, button right
Grand Exit
Room 08
Full-width dark conversion screen — three purchase buttons
Site Header
Global
Sticky — DigiDolls™ logo left, Build My Site CTA right
Color + Type Tokens
Token
Value
Used For
--bone
#f5f0e8
Primary background, text on dark
--ivory
#faf7f2
Secondary background, card backgrounds
--ink
#1c1814
Primary text, nav background, dark rooms
--gold
#c8a96a
Accent, eyebrows, garment tags
--doll
#c45c6a
CTAs, active states, urgency
--dim
#5a5248
Body text, secondary content
--taupe
#b8a898
Labels, metadata, sub-text
Display
Cormorant Garamond 300/300i
All headlines, room numbers, editorial text
Body
DM Sans 300/400/500/600
All UI, body copy, labels, CTAs
Deliverable 04 · Navigation
How people move through the house.
Nav Element
Location
Behavior
Site Header
Global sticky top
DigiDolls™ logo links to home · Build My Site CTA always visible
Room Nav
Sticky below header inside Dollhouse
8 buttons · Active state = red underline · Scrollable on mobile
Room CTA Bar
Bottom of each room
Left: brand label · Center: editorial link to next room · Right: buy button
Entry Gate Links
Below Enter button
8 room links — allow direct jump to any room from gate
Grand Exit
Room 08
Three conversion buttons — all link to digi-dolls.com/#pricing
Navigation rule: Every room has a path forward to the next room AND a direct path to purchase. No visitor is ever more than one click from checkout. The nav never takes someone away from digi-dolls.com — it only moves them deeper into the experience or to purchase.
Add to digi-dolls.com main nav
Add this link to the digi-dolls.com navigation
Label: The Dollhouse™
URL: /dollhouse (or /welcome)
Position: Between "Summit" and "Book a call" in the nav
Style: Subtle — not a CTA button, a nav link. The house should feel like a discovery, not a promotion.
Deliverable 05 · Article Templates · House Notes™
The editorial series.
House Notes™ is the editorial series inside The Conservatory. Each issue is short, beautiful, and digestible — designed to be read in 3 minutes and shared on LinkedIn. Every issue ends with a CTA to enter The Dollhouse and build a site.
Issue
Title
Hook
CTA
001
What Does Your Business Wear Online?
Before anyone reads your copy, they've judged your outfit.
Enter The Dollhouse™
002
Stop Introducing Your Business Like a Stranger
Your homepage headline is probably working against you.
Build My Site
003
Identity Is Infrastructure
Your brand identity is not decoration. It is the system that makes everything else work.
Start My Build
004
Not Every Version of You Deserves Another Season
The most expensive thing in your wardrobe is the piece that no longer fits.
Enter The Tailor
005
Relationships That Actually Build You
Your website determines the quality of your referrals.
Build My Presence
006
Your Website Is Not Your Brand
What the website does, what the brand does, and why confusing the two costs you both.
Build My Site
007
Leaving the Digital Clearance Rack
How to price, position, and present yourself as the premium option you actually are.
Build My Presence
House Notes™ Issue 001 — Full LinkedIn Article
What Does Your Business Wear Online?
Before anyone reads your copy — before they look at your pricing, before they decide whether to reach out — they have already made a judgment about you.
Based entirely on what your business looks like online.
This judgment takes approximately eight seconds.
In those eight seconds, your visual identity, your website headline, and your first impression either earn trust or lose it.
There is no neutral.
There is no "I'll just keep the old one for now."
The old one is already saying something. The question is whether it is saying what you want it to say.
Think of it as an outfit.
What you wear offline signals something — your taste, your level, your intentions. You know this. You dress for the room you want to be in, not just the room you are currently standing in.
Your digital presence works exactly the same way.
The business that looks like it belongs in the room gets invited in.
The one that doesn't — doesn't.
This is not about aesthetics. It is about alignment.
Does your digital presence match the level of work you are actually capable of?
Does it signal the kind of client you actually want?
Does it look like where you are going — or where you started?
These are not rhetorical questions.
They are the questions The Dollhouse was built to help you answer.
Enter Welcome to the Dollhouse™ at digi-dolls.com/dollhouse
Inside Digi Dolls™ we help founders build presence, identity, portfolio, partnerships, and visibility designed for where they are going — not just where they started.
Deliverable 06 · Conversion Paths
Every path leads to purchase.
Path A — Direct
Already ready to buy
Home → Pricing → Brief Form → Purchase. The Dollhouse does not interrupt this. It is an alternative for people who need more trust before buying.
Path B — Explore First
Needs trust first
Home → Enter The Dollhouse → Rooms 01–07 → Grand Exit → Purchase. This path warms the visitor. By Room 08 hesitation is reduced.
Path C — Editorial
LinkedIn → Dollhouse
LinkedIn House Notes™ article → Enter The Dollhouse CTA → Any room → Grand Exit → Purchase. Cold traffic converted through editorial trust.
Path D — Social
TikTok/Instagram → Site
Video content → Link in bio → digi-dolls.com → Pricing or Dollhouse. The blitz campaign drives this path at volume.
Conversion Rules (from brief)
Increase trust — The Archive (Look 001–003) and testimonials do this. Real before/after, real outcomes.
Increase confidence — The Dressing Room silhouette selector personalises the experience and builds identity alignment.
Increase time on site — 8 rooms of interactive content. Average expected session: 8–14 minutes vs industry average of 2–3.
Increase purchase readiness — Every room removes one objection. By Room 08 the visitor has answered their own questions.
Reduce hesitation — The Tailor and Foyer address identity uncertainty — the real reason people don't buy.
Do not distract — The site header CTA (Build My Site) is always visible. Purchase is always one click away.
Do not create decision fatigue — Grand Exit has exactly three buttons. No more choices than needed.
Deliverable 07 · SEO Strategy
How people find you through search.
Page / Room
Target Keywords
Meta Title
Dollhouse Entry
custom website design, brand identity, digital presence
Welcome to the Dollhouse™ — Inside Digi Dolls™
The Dressing Room
visual identity for business, brand silhouette, digital presence design
The Dressing Room — What Does Your Business Wear Online?
The Archive
website design before after, custom website results, brand transformation
what does your business look like online, digital first impression
What Does Your Business Wear Online? — House Notes™
House Notes™ 003
brand identity infrastructure, brand strategy small business
Identity Is Infrastructure — House Notes™ by Digi Dolls™
SEO priority order: The Archive and The Tailor have the highest organic search intent — people actively searching for website transformations and rebranding. House Notes™ articles create long-tail content that ranks for editorial searches. The Dressing Room targets visual identity keywords.
Internal linking rule: Every House Notes™ article links to the relevant room AND to digi-dolls.com/#pricing. Every room links to The Grand Exit. The Grand Exit links to checkout. The link equity flows toward conversion.
Deliverable 08 · Expansion Plan
Where this goes next.
Phase
Timeline
What Gets Added
Phase 1 — Now
This week
Deploy dollhouse.html. Add to digi-dolls.com nav. Begin House Notes™ LinkedIn series. Launch blitz.
Phase 2 — Month 1
30 days
Populate Archive with real client Looks. Add partner spotlights to The Parlor. Publish House Notes™ 001–003.
Phase 3 — Month 2
60 days
Add Configurement™ intake form to The Tailor. Build The Salon as community space (Circle or Discord). Publish 004–007.
Phase 4 — Month 3
90 days
Add founder features to The Parlor. Build Digi Pets™ and Launch Packs™ rooms. Add Sticker Drops™ showcase.
Phase 5 — Scale
Q2
Premium House Notes™ subscription. Live Salon events. Partner affiliate rooms. Corporate client track.
Deliverable 09 · 20–30 Posts Per Day Blitz System
This is a blitz. Not one post a day.
20–30 posts per day across all platforms. Every post drives to digi-dolls.com. The anchor line on every single post: "Write yourself before the internet does. → digi-dolls.com"
The goal this week is to make Digi Dolls feel like it is everywhere — because it is. Different hooks, different formats, same destination. Here is the full content machine.
TARGET: 20–30 posts/day · All platforms · One destination → digi-dolls.com
Daily content breakdown.
6–8 posts/day
Hook Posts
Short punchy posts built on the 4 campaign hooks. One hook per post. Rotate all four every day.
IGTTFBLI
4–6 posts/day
Story / Reel Covers
10-second story slides from the cover deck. Pull each slide as a separate post. Screenshots or screen recordings.
IG StoriesTTFB Stories
3–4 posts/day
Dollhouse Room Teasers
One teaser per room. Pull a quote, a reflection question, or the room headline. Link to the dollhouse page.
IGFBLI
2–3 posts/day
House Notes™ Excerpts
Pull one paragraph from each issue as a standalone post. End with "Read the full issue at digi-dolls.com/dollhouse"
LIIGFB
2–3 posts/day
Pricing Clarity Posts
"$350 gets you X. $500 gets you Y. $1,000 gets you everything." Direct, factual, no fluff. Converts the ready-to-buy audience.
IGTTFB
2–3 posts/day
Social Proof Drops
One testimonial per post. Screenshot format or styled quote card. Let clients do the selling.
IGFBLI
2 posts/day
Urgency Posts
"X spots left on the 80-client bonus." Real number, real deadline. Post morning and evening.
IG StoriesTTFB
1–2 posts/day
Long Form / LinkedIn
One full House Notes™ article per day on LinkedIn. Full text, no link required — LinkedIn rewards native content.
Every hook one more time · Grand Exit copy · Pricing × 3 · Final urgency × 4
Deliverable 10 · All Post Copy — Ready to Use
Copy for all 20–30 posts per day.
Hook Posts (rotate daily)
Hook 01 · Privacy · IG/FB/TT
Your presence is public whether you show up or not.
The only question is who is writing it.
If you are not there — reviews, old profiles, and other people's mentions write your story for you.
Absence is not privacy. It is just loss of authorship.
Write yourself before the internet does. → digi-dolls.com
Hook 02 · Flat Character · IG/FB/LI
A flat character is one thing. Forever.
The internet made you one the moment it wrote your story based on whatever it could find.
Digi Dolls gives your brand dimension.
Write yourself before the internet does. → digi-dolls.com
Hook 03 · Authored Life · All platforms
You are not building a website.
You are writing a version of yourself — the one that exists when you are not in the room.
The one a client finds at 11pm before they decide whether to reach out.
Make it accurate. Make it yours.
Write yourself before the internet does. → digi-dolls.com
Hook 04 · Permission · IG/TT/FB
You do not have to perform.
You just have to exist — intentionally.
There is a difference between being seen and being on display.
Digi Dolls gives you a presence without requiring a performance.
Write yourself before the internet does. → digi-dolls.com
Dollhouse Room Teasers (one per room per day)
Room 01 · The Foyer
Every house has an entry. Every business has a moment.
What brought you to The Dollhouse today?
Are you building? Growing? Pivoting? Recovering? Reinventing? Launching?
The Foyer is where you figure out where you are — before you figure out where you are going.
Enter the house. → digi-dolls.com/dollhouse
Room 02 · The Dressing Room
What you wear offline matters.
What your business wears online matters too.
Before anyone reads your copy — in approximately eight seconds — they have already judged your outfit.
Your digital presence is a silhouette. What does yours say about you?
Enter The Dressing Room. → digi-dolls.com/dollhouse
Room 03 · The Archive
People did not suddenly become more talented.
They became easier to trust.
The Archive holds the Looks — real transformations, real outcomes. Before and after what Digi Dolls builds.
See the proof. → digi-dolls.com/dollhouse
Room 04 · The Parlor
People rarely buy websites.
They buy confidence in who they are buying from.
Before a partner reaches out. Before a corporate client responds. Before a referral sends the email.
They look you up.
What do they find? → digi-dolls.com/dollhouse
Room 05 · The Tailor
Not every version of you deserves another season.
What version of your business has expired?
What audience are you graduating from?
What identity needs to be let out, taken in, or retired entirely?
The Tailor is where identity gets altered — not replaced.
Enter The Tailor. → digi-dolls.com/dollhouse
Room 06 · The Conservatory
House Notes™
Short. Beautiful. Digestible.
Everything you need to know about visibility, websites, SEO, pricing, and scaling — without the noise.
Issue 001: What Does Your Business Wear Online?
Issue 002: Stop Introducing Your Business Like a Stranger
Issue 003: Identity Is Infrastructure
Read inside The Conservatory. → digi-dolls.com/dollhouse
Room 07 · The Salon
The most valuable room in any house is the one where people gather.
The Salon is where the Digi Dolls community meets.
Wins. Introductions. Accountability. Build sessions.
The Summit is live every other Tuesday and Wednesday. Seats are free.
Join the room. → digi-dolls.com/dollhouse
Room 08 · The Grand Exit
You have toured the house.
Now decide what version of your business leaves it.
Build My Presence — from $350
Start My Website — from $500
Configure My Identity — Signature Build $1,000
The house is open. The decision is yours.
→ digi-dolls.com
Pricing Posts (post 4x per day)
Pricing · Short · All platforms
$350 → Custom landing page. Online in 72 hours.
$500 → Full website. Payment connected. Start selling.
$1,000 → Full identity. Custom site. DigiDoll™ avatar. Done for you.
First 80 clients get 6 months free SEO and site management.
→ digi-dolls.com
Pricing · Value comparison · IG/FB/LI
Most agencies charge $5,000–$15,000 for a custom website.
Digi Dolls charges $350.
Same craft. A fraction of the price.
Because every business deserves a real website — not just the ones who can afford agency rates.
→ digi-dolls.com
Urgency Posts (post morning + evening)
Urgency · Morning
Good morning. The 80-client bonus is still available.
6 months of free SEO and site management — $1,200+ value — included automatically on every package.
We are close to the limit.
$350 · $500 · $1,000
→ digi-dolls.com
Urgency · Evening
End of day reminder.
The 80-client bonus ends when the last spot fills.
If you have been thinking about it — tonight is a good night to stop thinking and start building.
→ digi-dolls.com
The anchor line — end EVERY post with this
Write yourself before the internet does. → digi-dolls.com